Mariya Nurislamova initially produced her mark as being a serial entrepreneur within the elegance-tech House. In 2014, she co‑Launched Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform immediately scaled to about 700,000 monthly subscribers from the U.S. and Canada, supplying usage of 800+ designer scents.
Beneath her leadership, Scentbird elevated around $25 million in undertaking money, participated in Y Combinator, and have become lucrative by 2019, building annual profits north of $a hundred million with progress of forty five–50% yr-around-year. Her assistance—to "start out tiny and hardly ever quit"—has resonated with quite a few rising entrepreneurs.
But starting all over 2018, Mariya released a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “This is often Mariya”, she often delivers guided meditations, Strength‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ movies, together with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—small business CEO by working day and spiritual Expert by night time—almost never intersected publicly until mid‑2024. That’s when Company of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several increased… sources of understanding of 3D planet earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers like Keya’s Globe and Zachary Michael publicly stated they might now not get the job done with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social websites end users have been specifically appalled by claims that diseases like most cancers or AIDS may be cured in per week, miscarriage was “a option,” and Actual physical characteristics (e.g., crooked teeth, hair coloration) held spiritual significance.
However, Mariya continues to be resolute. She maintains her spiritual information is independent from her CEO responsibilities, stating she takes advantage of only “Mariya” in spiritual channels to safeguard Scentbird’s brand.
The Strength of Duality
Strengths of Mariya’s Solution
Authentic Differentiation
Her fusion of corporate achievements and spiritual observe sets her aside—creating a deeply own brand with pathways into membership, retreats, personal classes, and guided ordeals .
Scale and Strategic Self-control
Scentbird’s reliable expansion underscores her capability to translate vision into operational reality, while her spiritual aspect drives a equally expansive content motor.
Neighborhood Depth
The regularity and intimacy of her information—guided meditations, Q&As, and Dwell classes—foster potent Neighborhood bonds among the followers trying to find spiritual transformation.
Rising Challenges & Fractures
Brand name Standing Chance
The spiritual content material has created unease between influencers, consumers, and buyers who are awkward associating Using these metaphysical narratives .
Content material Legal responsibility
Bold well being promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities currently overlap—Particularly via her involvement in Scentbird‑connected written content and sponsorships.
Navigating the long run
Strategic Possibilities
Compartmentalize
Mariya could manage a transparent boundary—retaining her spiritual identification below a distinct identify and System while trying to keep Scentbird different and brand name-neutral.
Combine
By weaving spiritual and wellness features into her businesses—which include scent + meditation kits—she could lean into a wellness‑centric model evolution.
Clarify Messaging
Tonal equilibrium—grounding her spiritual information with direction disclaimers or scaling back controversial metaphysical statements—could broaden her enchantment and cut down friction.
Validation by Reaction
Inspite of backlash, Mariya proceeds to grow her spiritual mariya nurislamova scentbird ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 non-public transformational functions, on line channelling sessions at $three,000, and her 2021 guide 72 Keys to Manifestation. Her followers’ favourable Amazon assessments advise her knowledge resonates deeply with several seekers .
Final Get
Mariya Nurislamova embodies a rare contemporary archetype: a enterprise-pushed CEO using a high-stakes spiritual change Moi. Her journey reflects broader cultural convergence—exactly where public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her business enterprise savvy.
This is certainly Mariya demonstrates her capacity to command notice and Create deep psychological resonance.
The fact clash among these worlds—sparked by metaphysical pronouncements—poses equally hazard and option.
No matter whether she amplifies the convergence or draws company boundaries, Mariya stands at a pivotal crossroads. Her next steps may redefine what this means to generally be a founder within the spiritual-tech period—layering ambition with authenticity inside of a manufacturer-new way.